Guides
Guides for Tour Operators
Practical guides to SEO, Google visibility, Viator, GetYourGuide (GYG), direct bookings and online marketing for tour operators.
Tour operators have more ways than ever to reach travelers.
Viator and GetYourGuide provide marketplace distribution and booking infrastructure. Your own website can build your brand and generate direct bookings. Google can reach travelers actively searching for experiences in your destination.
These guides explain how those channels work, where they overlap, and how tour operators can build a more diversified acquisition strategy.
Start here
SEO for Tour Operators: How to Get More Google Traffic
Learn how travelers search for tours and activities on Google, how SEO works for tour operators, and how a Google-facing site can complement your existing Viator or GetYourGuide listings.
Read the pillar guideViator
Guides for improving your Viator presence and building additional visibility outside the marketplace.
How to Get More Bookings on Viator
Practical ways to improve your Viator listing, conversion and availability while creating additional opportunities for travelers to discover your tours.
Read guideViator SEO: How Tour Operators Can Get More Visibility
Understand how Viator marketplace visibility differs from traditional SEO and how Google can become another discovery channel for tours sold through Viator.
Read guideHow to Rank Your Viator Tour on Google
Learn how to build a Google-facing search presence around your destination and activity and send interested travelers to your Viator listing.
Read guideGetYourGuide
Guides for GetYourGuide (GYG) suppliers covering marketplace performance, SEO and external Google discovery.
How to Get More Bookings on GetYourGuide (GYG)
Use impressions, clicks, conversion, availability and listing quality to understand where your GetYourGuide booking funnel can improve.
Read guideGetYourGuide SEO: How to Get Your Tours Found on Google
Understand the difference between visibility inside GYG and building an independent Google search presence around the tours you sell.
Read guideWebsites & Marketing
Guides for deciding where travelers should discover your tours and where they should book.
Do Tour Operators Need Their Own Website?
Compare branded websites, direct-booking websites, marketplaces and Google-facing acquisition sites to decide what your tour business actually needs.
Read guideViator vs Your Own Website: Where Should Tour Operators Get Bookings?
Compare marketplace and direct bookings across customer acquisition, commissions, Google SEO, trust and control.
Read guideHow to Market a Tour Business Online
Build a practical marketing strategy using Google, Viator, GetYourGuide, direct bookings, social media, reviews, advertising and local partnerships.
Read guideWant another way for travelers to find your tours?
2xGen builds and manages independent SEO sites around your destination and tour type.
The site targets relevant Google searches and sends interested travelers into the Viator or GetYourGuide checkout you already use.
Google search → SEO site → Viator / GetYourGuide → booking
One fully managed site costs $249/year. We don’t guarantee rankings, traffic or bookings. Search performance depends on your destination, activity, competition, demand and Google’s algorithms.
You run the tours. We run the Google side.