For tour operators on Viator & GetYourGuide

Your tour is on Viator. Now give it a presence on Google.

We build and manage a dedicated SEO site around your tours, targeting destination and activity searches and sending travelers directly to your existing Viator or GetYourGuide checkout.

You run the tours. We run the Google side.

$199 / year · fully managed

Google searchYour siteViator / GYGBooking

Your tour is already on Viator. But Google is a different battlefield.

Marketplace exposure is one channel. Search demand is another — and most operators leave it on the table.

Your tour is on the marketplace

Viator and GetYourGuide handle booking, payment, reviews and trust.

Google is a different battlefield

Travelers search destination + activity before they ever reach a marketplace.

You run tours, not SEO

We handle the Google side.

Built for operators selling boat tours, quads, helicopters, safaris, and more

Boat tours & chartersQuad / ATV toursSafari & jeep toursHelicopter toursHot air balloon ridesPrivate excursionsWater sports & divingCity & walking toursFood & wine toursAdventure & outdoorBoat tours & chartersQuad / ATV toursSafari & jeep toursHelicopter toursHot air balloon ridesPrivate excursionsWater sports & divingCity & walking toursFood & wine toursAdventure & outdoor

We build the Google layer on top of your existing marketplace listing.

Viator handles the booking.
We handle the Google side.

An independent SEO site — built for high-intent Google searches and sent straight into the checkout travelers already trust. You don't need another booking channel.

01

Build

We build a dedicated site around your destination and tour type.

02

Target

We target high-intent Google searches travelers are already making.

03

Book

Visitors click through to your existing Viator or GetYourGuide listing and complete the booking there.

04

Manage

We maintain the site and continue optimizing it throughout the year — so you don’t have to.

You're already on Viator. Now reach travelers searching on Google.

Viator gives you marketplace exposure. We help you reach travelers who are searching outside the marketplace.

Instead of competing for visibility only inside the marketplace, your tour can also appear in searches travelers already type — for example:

best quad tours in GozoGozo quad bike tourthings to do in Gozosunset quad tour GozoATV Gozo

The product in one line

1Google search
2Your site
3Viator / GYG
4Booking

Proven on our own sites

We already operate this model ourselves. Our sites attract travelers through Google and send them into marketplace checkouts — now we're making the same system available to tour operators.

Network proof

$135k+

in booking value through our tourism network. We already operate tourism sites that send travelers into marketplace bookings. 2xGen is now packaging the system for tour operators.

Live projects

Some of our tourism sites — part of the same content network your site can connect to.

Loading live projects…

One product. One annual price.

One dedicated site for your destination and tour type — fully managed for the year. No setup fee. No monthly retainer.

Dedicated SEO Site

$199 / year

One site · one destination/activity focus · fully managed

What's included

  • Custom site built around your destination and tour type
  • Keyword research for high-intent searches
  • Editorial content built to attract bookers
  • Hosting and technical upkeep
  • Booking integration / marketplace links (Viator API or GYG links)
  • Ongoing optimization through the year
  • Connected to our tourism content network where relevant
Get a Site for Your Tours

We sell the system and the work — not guaranteed rankings or booking quotas. Results depend on destination, competition, and demand.

How it works

You run the tours. We run the Google side.

  • Every Book Now path links to your Viator or GetYourGuide tours — you keep the marketplace checkout travelers already trust.
  • The domain and website are part of the 2xGen tourism network. That is how we keep the service fully managed at one annual price — instead of roughly $500 / month from a typical website agency.
  • Each site is custom-built from scratch for the destination and tour type — not a template. No revision rounds.
  • We do not copy your brand, use your logos, or pretend to be the operator. Domains are not based on your company name.

Domain and website remain 2xGen property

Custom-built from scratch for the destination and tour type — no templates, no revisions

Independent site — we do not copy your brand, use your logos, or pretend to be the operator

Domain names are not based on your company name

Why is it only $199/year?

Because the annual fee isn't our only source of revenue.

You pay $199/year for us to build and manage your site. Where we participate in the relevant affiliate program, we may also earn a commission when travelers book through our sites — separate from your Viator or GetYourGuide economics.

That gives us an ongoing commercial incentive to improve the site's content, visibility and user experience.

You get a fully managed site. We have a reason to keep working on it.

The model is simple:

  • Traveler → discovers your tour on Google
  • You → get a potential customer
  • Viator / GetYourGuide → handles the booking
  • 2xGen → may earn affiliate commission

We don't guarantee rankings, traffic or bookings. Results depend on destination, competition, demand and Google's algorithms.

A simple example

Gozo → a site for Gozo quad tours → appears for searches like “quad biking Gozo” → visitor clicks Book Now → Viator checkout → the operator gets the booking.

That is a Google-facing site on top of the marketplace you already use — not another brand website to maintain.

FAQ

Do I need to update the site?

No. We build and manage it. On Viator, pricing and availability stay current through their live API. On GetYourGuide, we maintain the site and booking links into your listing. We keep optimizing through the year — so you don’t have to.

Do I keep my Viator or GetYourGuide listing?

Yes. You keep selling where you already sell. We build a Google-facing site that sends qualified travelers into that same trusted booking flow.

Who owns the domain and website?

The domain and website are part of the 2xGen tourism network. That is how we keep the product fully managed — hosting, updates, the booking API where available, and ongoing optimization — at one annual price. You get a Google-facing site without the operational burden.

Will the site look like my company website?

An independent SEO site — built for high-intent Google searches and sent straight to your existing listing. We do not copy your brand, use your logos, or pretend to be the operator. You don’t need another booking channel.

Can I request design changes?

Each site is custom-built from scratch for your destination and tour type — not a template. We ship with an SEO-first layout and no revision rounds. That keeps quality high and pricing simple.

What does $199 / year include?

One dedicated SEO site for your tours, fully managed for the year: build, content, hosting, marketplace links, network connection where relevant, and ongoing optimization. Same price for Viator or GetYourGuide. We sell the system and the work — not guaranteed rankings or booking quotas.

How fast is the site live after I order?

Once your order is placed, we build and launch your site so it is operational within 3 business days.

Why is it only $199 / year?

The annual fee isn’t our only revenue stream. Where we participate in the relevant affiliate program, we may earn a commission from qualifying bookings through our sites — separate from your marketplace economics. That gives us an ongoing reason to keep improving the site. We don’t guarantee rankings, traffic or bookings.

Get a site built around your tours

Tell us about your tours on Viator or GetYourGuide — we build and manage the Google side for the year. You run the tours. We run the Google side.

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