Tools · SEO · Lead Generation · Automation · AI

We build systems that find customers.

Turn search demand into qualified leads —and leads into customers.

We build and test these systems ourselves — including digital platforms serving the Aruba market.

We build acquisition systems: tools, SEO, lead capture and automation that structurally bring in new customers.

See what we buildTake the acquisition check
Free · 2 minStep 1/3

Step 1 — The problem

Where is your acquisition stuck today?

Pick what plays the biggest role.

19

Digital projects

3.7M+

Google search impressions

5+

Acquisition channels

Live

Own products

Our own brands & partners

ArubaBuddiesFactuurBaasTopTours.aiOneHappyFinanceAruListMyGoProfileTalentPadKlaarVoorAdviesArubaCheckBelgium VignetteTOF SportsTOF SocialOmnibus TennisTennis365Tennis365.appTennisConnectTYO365PRG365ARU365ArubaBuddiesFactuurBaasTopTours.aiOneHappyFinanceAruListMyGoProfileTalentPadKlaarVoorAdviesArubaCheckBelgium VignetteTOF SportsTOF SocialOmnibus TennisTennis365Tennis365.appTennisConnectTYO365PRG365ARU365

The problem

A good business
doesn’t automatically get found.

You can have a great service, happy customers and years of experience.

But if the right people aren’t finding you — and turning into leads — growth becomes unpredictable.

That’s the problem we solve.

From demand to customer

  1. 1Demand — where do customers search?
  2. 2Acquisition — how do you reach them?
  3. 3Lead — how do you capture the lead?
  4. 4Follow-up — what happens next?
  5. 5Customer — when does it become revenue?

A marketing agency can run campaigns without understanding the business. A developer can build a great website without knowing how to generate demand.

We sit in between: business → market → demand → acquisition → conversion → revenue.

And we test it ourselves — on our own platforms.

Hero product

Don’t just tell people about your business.
Give them something they need.

We build calculators, checks, assessments and other tools that turn search demand into qualified leads.

Examples

Where should I eat tonight?

Help visitors find the right restaurant — and turn that into a reservation for your venue.

Tour & activity matcher

Match travelers to the right tour based on date, group size and interests.

Car rental comparison

Let visitors compare cars, pickup times and prices — then book with you.

Stay finder

Help guests find the right hotel, villa or apartment — and capture the inquiry.

Example acquisition system

What this could look like for an Aruba restaurant

Hypothetical example — not a live client case

Problem

People searching for restaurants often have questions before they’re ready to book — what does dinner cost, what should they order, is it good for families, and is there availability?

We build

Where should I eat tonight?

Visitor chooses:

  • date
  • number of guests
  • cuisine / preference
  • budget
  • occasion

Recommended experience

  • Menu
  • Price range
  • Available times
  • Location
Recommended experience — menu, price range, available times, location
Ready to book? Reserve your table
Lead / reservation delivered to the restaurant
Confirmation and follow-up happen automatically
Lead delivery

Every lead gets somewhere.

When someone completes your tool:

  1. 1Lead captured
  2. 2Lead qualified
  3. 3Your team gets notified
  4. 4Lead enters your CRM
  5. 5Follow-up starts

Notification

New tour inquiry

Example · ATV tour · Aruba

2 guests · Half day · Tomorrow 9:00am

Intent: ready to book

Confirm booking →

We build the acquisition system your business needs.

Every system is different, but the building blocks are usually the same:

01

Demand

SEO · Search · Ads · Content

02

Digital entry

Calculator · Check · Guide · Landing page

03

Lead

Qualification · Contact details · Intent

04

Automation

Email · CRM · WhatsApp

05

Sales

Qualified opportunity

All building blocks →
Technology

We use the technology that fits.

Not the other way around. Existing tools when that is smart — custom when that is needed.

CRMHubSpot
Automationn8n
AutomationMake
AutomationZapier
DataGoogle
DataSearch Console
DataLinkedIn
AIChatGPT
AIClaude
DevelopmentNext.js
DevelopmentWordPress
DevelopmentSupabase
DevelopmentVercel
CRMHubSpot
Automationn8n
AutomationMake
AutomationZapier
DataGoogle
DataSearch Console
DataLinkedIn
AIChatGPT
AIClaude
DevelopmentNext.js
DevelopmentWordPress
DevelopmentSupabase
DevelopmentVercel

We do it ourselves too.

We run our own websites and digital products. That is how we know what works — not from a deck, but from practice.

Our proving ground

No PowerPoint case studies.

We build. Publish. Measure. Adjust. Build further.

ArubaBuddies

Aruba tourism discovery — tours, activities and local highlights.

17k visitors · 1,484 tour clicks · 99 bookings

Search → content → traffic → bookings

FactuurBaas

Freelancer acquisition platform — free invoicing for freelancers and small businesses.

SEO → tool → lead

OneHappyFinance

Financial information and lead generation for Aruba.

Information → lead

TopTours.ai

AI-driven discovery for tours and activities.

AI → discovery

TalentPad

Recruitment platform for talent and employers.

Search → application

MyGoProfile

AI automation for optimized Google Business Profiles.

GBP → visibility

All live platforms

Built for Aruba. Designed to scale anywhere.

We have hands-on experience building digital products for the Aruba market — and we also build local SEO and acquisition systems for local businesses there.

Want to win the Aruba market specifically? 2xGen Aruba has the Visibility Score, use cases and free audit.

Go to 2xGen Aruba →

0

Digital projects

3.7M+

Google search impressions

0+

Acquisition channels

Live

Own products in production

Where is your opportunity?

Especially relevant for companies where one new customer truly has value.

01

Tourism & Hospitality

Hotels · Tours · Restaurants · Activities

02

Car Rentals

Cars · SUVs · Transfers · Mobility

03

Retail & Shopping

Stores · Boutiques · Duty-free · Local products

04

Real Estate

Agents · Brokers · Developers · Property services

05

Professional Services

Legal · Accounting · Consulting · Insurance

06

Local Services

Home services · Health · Beauty · Trades

07

Financial Services

Mortgage · Insurance · Financing

08

B2B

IT · SaaS · Telecom · Industrial services

09

Recruitment

Employers · Staffing · Talent · Training

We can work in other sectors too. The question is whether there is enough customer demand to build an acquisition system around.

Pricing

Build once. Grow continuously.

Every engagement starts with an Acquisition System. Once the system is live, you can continue with monthly growth and, if useful, paid acquisition.

01Required to start

Acquisition System

From $1,500 one-time

We build the foundation:

  • ·Custom calculator, check or tool
  • ·Lead capture
  • ·Landing pages
  • ·SEO foundation
  • ·Analytics
  • ·Automated lead notifications
02Available after your Acquisition System is live

Growth

From $500/month

We continuously grow and improve the channel:

  • ·2 SEO guides/week
  • ·Social content
  • ·SEO optimization
  • ·Conversion optimization
  • ·Monitoring
  • ·Reporting
03Available after your Acquisition System is live

Growth + Ads

From $900/month

Everything in Growth, plus:

  • ·Google Ads
  • ·Meta Ads
  • ·Campaign optimization
  • ·Conversion tracking
  • ·Includes $250 ad spend

Includes $250 ad spend per month. Additional budget is optional.

Exact pricing depends on the market, complexity and acquisition opportunity.

We take skin in the game

Where the opportunity is strong, we can work on commission — so our upside tracks the customers we help you win, not just hours billed.

See full pricing
Matthijs van Reek, founder of 2xGen

Matthijs van Reek, founder of 2xGen

More about Matthijs →

About 2xGen

2xGen — 2x Generation.

More leads. More customers. More results.

2xGen helps companies find new customers with lead generation, data, tools, websites, AI and automation.

We do not build loose campaigns that disappear when the budget stops. We build systems that keep working and can get better over time.

We also build and run our own digital platforms. That is how we test what works, what does not, and where the opportunities are.

What we build for clients, we build ourselves too.

Contact

Let’s find where the opportunity is.

Send a note about your acquisition — we think with you, without a long sales pitch.

Email

matthijs@2xgen.com

WhatsApp

+297 566 8844