Tools · SEO · Lead Generation · Automation · AI

We build systems that find customers.

Turn search demand into qualified leads —and leads into customers.

We build acquisition systems: tools, SEO, lead capture and automation that structurally bring in new customers.

See what we buildTake the free acquisition check
Free · 2 minStep 1/3

Where is your acquisition stuck today?

Pick what plays the biggest role.

18

Digital projects

3.7M+

Google search impressions

5+

Acquisition channels

Live

Own products

Our own brands & partners

FactuurBaasTopTours.aiOneHappyFinanceAruListMyGoProfileTalentPadKlaarVoorAdviesArubaCheckBelgium VignetteTOF SportsTOF SocialOmnibus TennisTennis365Tennis365.appTennisConnectTYO365PRG365ARU365FactuurBaasTopTours.aiOneHappyFinanceAruListMyGoProfileTalentPadKlaarVoorAdviesArubaCheckBelgium VignetteTOF SportsTOF SocialOmnibus TennisTennis365Tennis365.appTennisConnectTYO365PRG365ARU365

The problem

A good business
doesn’t automatically get found.

You can have a great service, happy customers and years of experience.

But if the right people aren’t finding you — and turning into leads — growth becomes unpredictable.

That’s the problem we solve.

From demand to customer

  1. 1Demand — where do customers search?
  2. 2Acquisition — how do you reach them?
  3. 3Lead — how do you capture the lead?
  4. 4Follow-up — what happens next?
  5. 5Customer — when does it become revenue?

A marketing agency can run campaigns without understanding the business. A developer can build a great website without knowing how to generate demand.

We sit in between: business → market → demand → acquisition → conversion → revenue.

And we test it ourselves — on our own platforms.

Hero product

Don’t just tell people about your business.
Give them something they need.

We build calculators, checks, assessments and other tools that turn search demand into qualified leads.

Examples

Roofing Cost Calculator

Estimate the cost of replacing your roof.

Business Energy Check

Find out how much your business could save.

Mortgage Check

See what you may be able to borrow.

HVAC Replacement Calculator

Estimate replacement costs for your property.

Example case

What this could look like for your business

Example: Roofing company

Problem

Homeowners search for roof replacement costs, but most visitors aren’t ready to call a roofer.

We build

Roofing Cost Calculator

Visitor enters:

  • location
  • roof size
  • roof type
  • current condition
  • desired timeline
Estimated project range
Want a more accurate estimate? Get your free estimate
Lead delivered instantly to the roofing company
Follow-up starts automatically
Lead delivery

Every lead gets somewhere.

When someone completes your tool:

  1. 1Lead captured
  2. 2Lead qualified
  3. 3Your team gets notified
  4. 4Lead enters your CRM
  5. 5Follow-up starts

Notification

New qualified lead

Roofing project · Dallas, TX

Estimated value: $18k–$24k

Timeline: <30 days

Call now →

We build the acquisition system your business needs.

Every system is different, but the building blocks are usually the same:

01

Demand

SEO · Search · Ads · Content

02

Digital entry

Calculator · Check · Guide · Landing page

03

Lead

Qualification · Contact details · Intent

04

Automation

Email · CRM · WhatsApp

05

Sales

Qualified opportunity

All building blocks →
Technology

We use the technology that fits.

Not the other way around. Existing tools when that is smart — custom when that is needed.

CRMHubSpot
Automationn8n
AutomationMake
AutomationZapier
DataGoogle
DataSearch Console
DataLinkedIn
AIChatGPT
AIClaude
DevelopmentNext.js
DevelopmentWordPress
DevelopmentSupabase
DevelopmentVercel
CRMHubSpot
Automationn8n
AutomationMake
AutomationZapier
DataGoogle
DataSearch Console
DataLinkedIn
AIChatGPT
AIClaude
DevelopmentNext.js
DevelopmentWordPress
DevelopmentSupabase
DevelopmentVercel

We do it ourselves too.

We run our own websites and digital products. That is how we know what works — not from a deck, but from practice.

Our proving ground

No PowerPoint case studies.

We build. Publish. Measure. Adjust. Build further.

FactuurBaas

Free invoicing for freelancers and small businesses.

SEO → tool → lead

TopTours.ai

AI-driven discovery for tours and activities.

AI → discovery

OneHappyFinance

Financial information and lead generation for Aruba.

Info → lead

TalentPad

Recruitment platform for talent and employers.

Search → application

KlaarVoorAdvies

Advice-led acquisition via checks and content.

Check → lead

MyGoProfile

Digital business profiles for local companies.

Profile → visibility

All live platforms

0

Digital projects

3.7M+

Google search impressions

0+

Acquisition channels

Live

Own products in production

Where is your opportunity?

Especially relevant for companies where one new customer truly has value.

01

Home Services

Roofing · HVAC · Plumbing · Solar · Landscaping

02

Professional Services

Legal · Accounting · Consulting · Insurance

03

Financial Services

Mortgage · Insurance · Financing · Wealth

04

B2B

IT · SaaS · Telecom · Industrial services

05

Real Estate

Agents · Brokers · Developers · Property services

06

Recruitment

Employers · Staffing · Talent · Training

Another industry? No problem. The question is whether we can find and reach your potential customers online.

Pricing

Build once. Grow continuously.

Every engagement starts with an Acquisition System. Once the system is live, you can continue with monthly growth and, if useful, paid acquisition.

01Required to start

Acquisition System

From $2,500 one-time

We build the foundation:

  • ·Custom calculator, check or tool
  • ·Lead capture
  • ·Landing pages
  • ·SEO foundation
  • ·Analytics
  • ·Automated lead notifications
02Available after your Acquisition System is live

Growth

From $750/month

We continuously grow and improve the channel:

  • ·2 SEO guides/week
  • ·Social content
  • ·SEO optimization
  • ·Conversion optimization
  • ·Monitoring
  • ·Reporting
03Available after your Acquisition System is live

Growth + Ads

From $1,250/month

Everything in Growth, plus:

  • ·Google Ads
  • ·Meta Ads
  • ·Campaign optimization
  • ·Conversion tracking
  • ·Includes $250 ad spend

We manage the first $250 of monthly ad spend. Additional budget is optional.

Exact pricing depends on the market, complexity and acquisition opportunity.

See full pricing
Matthijs van Reek, founder of 2xGen

Matthijs van Reek, founder of 2xGen

More about Matthijs →

About 2xGen

2xGen — 2x Generation.

More leads. More customers. More results.

2xGen helps companies find new customers with lead generation, data, tools, websites, AI and automation.

We do not build loose campaigns that disappear when the budget stops. We build systems that keep working and can get better over time.

We also build and run our own digital platforms. That is how we test what works, what does not, and where the opportunities are.

What we build for clients, we build ourselves too.

Contact

Let’s find where the opportunity is.

Send a note about your acquisition — we think with you, without a long sales pitch.

Email

matthijs@2xgen.com

WhatsApp

+297 566 8844