For tour operators on Viator & GetYourGuide
We build and manage a dedicated SEO site around your tours, targeting destination and activity searches and sending travelers directly to your existing Viator or GetYourGuide checkout.
You run the tours. We run the Google side.
$199 / year · fully managed
Marketplace exposure is one channel. Search demand is another — and most operators leave it on the table.
Viator and GetYourGuide handle booking, payment, reviews and trust.
Travelers search destination + activity before they ever reach a marketplace.
We handle the Google side.
Built for operators selling boat tours, quads, helicopters, safaris, and more
Viator handles the booking.
We handle the Google side.
An independent SEO site — built for high-intent Google searches and sent straight into the checkout travelers already trust. You don't need another booking channel.
01
We build a dedicated site around your destination and tour type.
02
We target high-intent Google searches travelers are already making.
03
Visitors click through to your existing Viator or GetYourGuide listing and complete the booking there.
04
We maintain the site and continue optimizing it throughout the year — so you don’t have to.
Viator gives you marketplace exposure. We help you reach travelers who are searching outside the marketplace.
Instead of competing for visibility only inside the marketplace, your tour can also appear in searches travelers already type — for example:
The product in one line
We already operate this model ourselves. Our sites attract travelers through Google and send them into marketplace checkouts — now we're making the same system available to tour operators.
Network proof
$135k+
in booking value through our tourism network. We already operate tourism sites that send travelers into marketplace bookings. 2xGen is now packaging the system for tour operators.
ArubaBuddies
High-traffic tourism discovery — proven marketplace booking volume.
GozoQuadTours.fun
The best Gozo off-road tours — five machines, one island → book on Viator.
TopTours.ai
Broader tour discovery across destinations.
Some of our tourism sites — part of the same content network your site can connect to.
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One dedicated site for your destination and tour type — fully managed for the year. No setup fee. No monthly retainer.
Dedicated SEO Site
$199 / year
One site · one destination/activity focus · fully managed
What's included
We sell the system and the work — not guaranteed rankings or booking quotas. Results depend on destination, competition, and demand.
How it works
→Domain and website remain 2xGen property
→Custom-built from scratch for the destination and tour type — no templates, no revisions
→Independent site — we do not copy your brand, use your logos, or pretend to be the operator
→Domain names are not based on your company name
Because the annual fee isn't our only source of revenue.
You pay $199/year for us to build and manage your site. Where we participate in the relevant affiliate program, we may also earn a commission when travelers book through our sites — separate from your Viator or GetYourGuide economics.
That gives us an ongoing commercial incentive to improve the site's content, visibility and user experience.
You get a fully managed site. We have a reason to keep working on it.
The model is simple:
We don't guarantee rankings, traffic or bookings. Results depend on destination, competition, demand and Google's algorithms.
Gozo → a site for Gozo quad tours → appears for searches like “quad biking Gozo” → visitor clicks Book Now → Viator checkout → the operator gets the booking.
That is a Google-facing site on top of the marketplace you already use — not another brand website to maintain.
No. We build and manage it. On Viator, pricing and availability stay current through their live API. On GetYourGuide, we maintain the site and booking links into your listing. We keep optimizing through the year — so you don’t have to.
Yes. You keep selling where you already sell. We build a Google-facing site that sends qualified travelers into that same trusted booking flow.
The domain and website are part of the 2xGen tourism network. That is how we keep the product fully managed — hosting, updates, the booking API where available, and ongoing optimization — at one annual price. You get a Google-facing site without the operational burden.
An independent SEO site — built for high-intent Google searches and sent straight to your existing listing. We do not copy your brand, use your logos, or pretend to be the operator. You don’t need another booking channel.
Each site is custom-built from scratch for your destination and tour type — not a template. We ship with an SEO-first layout and no revision rounds. That keeps quality high and pricing simple.
One dedicated SEO site for your tours, fully managed for the year: build, content, hosting, marketplace links, network connection where relevant, and ongoing optimization. Same price for Viator or GetYourGuide. We sell the system and the work — not guaranteed rankings or booking quotas.
Once your order is placed, we build and launch your site so it is operational within 3 business days.
The annual fee isn’t our only revenue stream. Where we participate in the relevant affiliate program, we may earn a commission from qualifying bookings through our sites — separate from your marketplace economics. That gives us an ongoing reason to keep improving the site. We don’t guarantee rankings, traffic or bookings.
Tell us about your tours on Viator or GetYourGuide — we build and manage the Google side for the year. You run the tours. We run the Google side.