About 2xGen
We built the system before we sold it.
2xGen isn't a traditional SEO agency.
We build and operate our own tourism websites, learn which destinations and tour categories attract Google demand, and turn that experience into managed acquisition sites for tour operators.
We don't just advise operators on Google. We operate the Google layer ourselves.
Built from the operator's side of the marketplace
Founder Matthijs van Reek has spent years building tourism websites and working with marketplace-based travel businesses.
That started with our own tourism properties — building websites, testing destinations, finding search opportunities, sending travelers into booking platforms, and measuring what actually converts.
Today, that experience powers 2xGen.
You run the tours.
Viator or GetYourGuide handles the checkout.
We build and manage the Google acquisition layer.
We know what happens after the click
Our approach comes from actually operating tourism websites — not selling generic SEO packages.
We have built sites around specific destinations and activities, connected them to marketplace inventory, monitored Google Search Console data, tested keywords, and learned which types of searches turn into commercial travel intent.
That means we're interested in more than "Can we rank this page?"
We're interested in: "Can we get the right traveler to the right tour and ultimately generate a booking?"
The network we operate
2xGen operates a growing portfolio of tourism acquisition properties across destinations and activities — including Aruba, Curaçao, Malta, London, Prague, Tokyo and other markets.
GozoQuadTours.fun
Gozo off-road tours — quad, UTV, buggy, jeep & tuk tuk
StonehengeToursLondon.site
Stonehenge day trips from London
BestHelicopterFlights.com
Helicopter tour discovery
Tyo365.com
Mt. Fuji helicopter tours from Tokyo
PartyBusAruba.fun
Aruba party bus experiences
Prg365.com
Day trips from Prague
Aru365.com
Aruba tours and activities
TopTours.ai
Multi-destination tour discovery
ArubaBuddies.com
Aruba tourism discovery
Real booking volume
$135k+
in booking value through marketplace bookings generated by our tourism sites.
This isn't a theoretical SEO model. It's the system we already operate — now we're making it available to tour operators.
Why we built 2xGen
Most tour operators already have the difficult parts figured out.
They have the tour, the guides, the vehicles, the boats, the experience, the reviews, and the Viator or GetYourGuide listing.
What they often don't have is a dedicated team working every day to capture the travelers searching Google for that exact activity.
That's the gap 2xGen fills.
We don't replace your marketplace.
We don't replace your booking system.
We don't try to become your tour operator.
We build the Google layer that brings more travelers into the booking system you already use.
Small team. Focused system.
2xGen is deliberately lean.
We don't sell large website projects, retainers, strategy decks or hours of consulting.
We build focused acquisition properties, connect them to marketplace inventory, monitor their performance and keep improving them.
That allows us to offer the entire system for $249/year.
You run the tours.
We run the Google layer.
2xGen LLC
Founded by Matthijs van Reek
2xGen LLC is founded by Matthijs van Reek, a marketer and tourism entrepreneur focused on building digital acquisition systems.
Registered in Albuquerque, New Mexico. 2xGen operates tourism websites across multiple destinations and markets.
hello@2xgen.com
The philosophy
Own the Google layer.
Use the marketplace for the transaction.
That's the model behind 2xGen — and the model we're now offering to tour operators on Viator and GetYourGuide.
Get a Site for Your Tours · $249/year