Lead generation · Data · Tools · Automation · AI

We build systems that find customers.

From audience to lead.From lead to customer.

We build websites, tools and digital systems that help companies find new customers structurally.

See what we buildTake the free acquisition check
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Where is your acquisition stuck today?

Pick what plays the biggest role.

18

Digital projects

3.7M+

Google search impressions

5+

Acquisition channels

Live

Own products

Our own brands & partners

FactuurBaasTopTours.aiOneHappyFinanceAruListMyGoProfileTalentPadKlaarVoorAdviesArubaCheckBelgium VignetteTOF SportsTOF SocialOmnibus TennisTennis365Tennis365.appTennisConnectTYO365PRG365ARU365FactuurBaasTopTours.aiOneHappyFinanceAruListMyGoProfileTalentPadKlaarVoorAdviesArubaCheckBelgium VignetteTOF SportsTOF SocialOmnibus TennisTennis365Tennis365.appTennisConnectTYO365PRG365ARU365

A website must do more than get found.

A good website tells your story.

A good acquisition site brings in new customers.

We combine data, websites, SEO, tools, AI and automation to turn online traffic into concrete opportunities.

You want to know:

01Who are your best customers?
02Where can we find them?
03What are they searching for?
04Why would they get in touch?
05How do we get them to sales?

That’s where 2xGen starts.

From loose channels to one system.

An ad can stop tomorrow. A well-built acquisition page, calculator or SEO channel can keep working for months or years.

01

Data

Who do you want to reach?

02

Reach

Where do we find them?

03

Digital entry

What makes them click?

04

Lead

How do we get contact?

05

Follow-up

What happens next?

06

Sales

When does a lead become a customer?

The problem

Building is getting easy.
Finding customers isn’t.

With AI, templates and tools, someone can create a surprisingly good product in days.

Then they launch — and hear crickets.

That’s where the real work starts.

A simple thesis

  1. 1AI makes building cheaper
  2. 2More people build things
  3. 3More products exist
  4. 4Attention and customers become relatively more valuable
  5. 5Distribution becomes the bottleneck

A marketing agency can run campaigns without understanding the product. A developer can build something fantastic without knowing how to sell it.

We sit in between: product → market → funnel → acquisition → conversion → revenue.

And we test it ourselves — on our own platforms.

What can we build for you?

No standard package. No list of marketing services.

We look at your market, your customers and where the opportunities are. Then we build what is needed.

More relevant prospects

Lead generation

SEO, content, outbound, partnerships and landing pages — aligned with where your customers search and decide.

Give people a reason to get in touch

Lead-generation tools

Calculators, checks, comparators and scans that attract visitors and turn them into leads.

Find exactly the right companies

Data & prospecting

Data sources, search data and automation to find companies and prospects that truly fit.

Less manual work. More follow-up.

Automation

Leads automatically into your CRM, qualified, followed up via email or WhatsApp and passed to sales.

From visitor to lead

Lead-generation websites

Landing pages and websites that do more than inform — they get visitors to take action.

Build something that keeps growing

Digital platforms

Platforms that structurally attract traffic, users and leads — and gain more value as they grow.

All services →
Technology

We use the technology that fits.

Not the other way around. Existing tools when that is smart — custom when that is needed.

CRMHubSpot
Automationn8n
AutomationMake
AutomationZapier
DataGoogle
DataSearch Console
DataLinkedIn
AIChatGPT
AIClaude
DevelopmentNext.js
DevelopmentWordPress
DevelopmentSupabase
DevelopmentVercel
CRMHubSpot
Automationn8n
AutomationMake
AutomationZapier
DataGoogle
DataSearch Console
DataLinkedIn
AIChatGPT
AIClaude
DevelopmentNext.js
DevelopmentWordPress
DevelopmentSupabase
DevelopmentVercel

We do it ourselves too.

We run our own websites and digital products. That is how we know what works — not from a deck, but from practice.

Our proving ground

No PowerPoint case studies.

We build. Publish. Measure. Adjust. Build further.

FactuurBaas

Free invoicing for freelancers and small businesses.

SEO → tool → lead

TopTours.ai

AI-driven discovery for tours and activities.

AI → discovery

OneHappyFinance

Financial information and lead generation for Aruba.

Info → lead

TalentPad

Recruitment platform for talent and employers.

Search → application

KlaarVoorAdvies

Advice-led acquisition via checks and content.

Check → lead

MyGoProfile

Digital business profiles for local companies.

Profile → visibility

All live platforms

0

Digital projects

3.7M+

Google search impressions

0+

Acquisition channels

Live

Own products in production

Where is your opportunity?

Especially relevant for companies where one new customer truly has value.

01

Financial services

Mortgages · insurance · financing · pensions

02

Recruitment

Employers · vacancies · talent · traineeships

03

Professional services

Consultancy · IT · legal · accountancy

04

Industry & technical

Installers · manufacturers · technical suppliers

05

Real estate

Brokers · developers · property services

06

Energy

Business energy · sustainability · solar

Another industry? No problem. The question is whether we can find and reach your potential customers online.

Matthijs van Reek, founder of 2xGen

Matthijs van Reek, founder of 2xGen

More about Matthijs →

About 2xGen

2xGen — 2x Generation.

More leads. More customers. More results.

2xGen helps companies find new customers with lead generation, data, tools, websites, AI and automation.

We do not build loose campaigns that disappear when the budget stops. We build systems that keep working and can get better over time.

We also build and run our own digital platforms. That is how we test what works, what does not, and where the opportunities are.

What we build for clients, we build ourselves too.

Acquisition

You may already have enough marketing.But where does your
next customer come from?

You have a website. Maybe SEO. Maybe ads. Maybe a sales team.

But how does someone go from “I’m looking for this” to “I want to talk to you”?

That is what we build in between.

Not every company needs every step. Every company does need a route.

Google
Content / SEO
Landing page
Tool / check
Lead
CRM
WhatsApp / email
Sales
Customer

Do you have a strong product?

Then we should make sure the right people find it.

Tell us what you sell, who you are looking for, and where you get stuck. We look for the opportunity.

Let’s talkSee pricing

Contact

Let’s find where the opportunity is.

Send a note about your acquisition — we think with you, without a long sales pitch.

Email

matthijs@2xgen.com

WhatsApp

+297 566 8844