Website Costs in Aruba

What Aruba Businesses Typically Pay

These are the brackets we see most often on the island:

• ·$200–$800 — DIY / template site (Wix, Squarespace, WordPress theme). Fine for a digital business card. Weak on local SEO, slow to change, and rarely converts tourists who land from Google.
• ·$1,500–$4,000 — Local agency brochure site. Looks professional, often multi-page, sometimes bilingual. Usually thin SEO, generic copy, and a contact form that nobody follows up on.
• ·$5,000–$15,000+ — Larger agency “marketing website.” More design polish and project management. Still often sold as pages and visuals — not as a system that captures Aruba search demand.
• ·From $1,500 one-time — Acquisition System (what we build at 2xGen). Not a brochure. A focused build to get found and turn visitors into leads or bookings.

What You Should Get for the Money

If you are spending $1,500 or more, the site should do more than look good. At minimum, insist on:

• ·Mobile-first pages that load fast on Aruba 4G/5G.
• ·Clear call actions: call, WhatsApp, book, or enquire — above the fold.
• ·Landing pages aimed at real searches (tours, restaurants, car rental, real estate — not only a homepage).
• ·Google Business Profile + SEO basics (titles, locations, services) set up correctly.
• ·Lead capture with automatic notification so enquiries do not sit unread.
• ·Analytics so you can see which pages produce enquiries.

Concrete 2xGen Pricing

We publish our prices so you can compare without a sales call theater:

• ·Acquisition System — from $1,500 one-time. Includes a custom calculator/check/tool, lead capture, landing pages, SEO foundation, analytics, and automatic lead alerts.
• ·Growth — from $500/month after the system is live. Ongoing SEO guides, social content, SEO and conversion optimization, monitoring, reporting.
• ·Growth + Ads — from $900/month. Everything in Growth, plus Google/Meta ads, campaign optimization, conversion tracking, and $250 ad spend included.

The Math That Matters

Ignore “cheap vs expensive.” Run the customer math. Example: if one tour booking leaves you $120–$200 in profit, or one real-estate lead is worth thousands, a $1,500 system that produces a handful of extra direct customers in high season pays for itself.

A $800 brochure site that generates zero enquiries is the expensive option — you still pay for OTAs, ads, or empty months. Budget for acquisition, not decoration.